Apr 6, 2012
Chris Salamone

Chevy Sparks Sub $13,000 Price

Consumers won’t see too many big changes in the 2013 Chevrolet model lineup, except for one little – but glaring – introduction. The Chevy Spark will be offered in a myriad of jubilant colors and at a price we won’t soon forget, which the company hopes will translate to greater sales success over industry competitors like the Scion iQ and Smart ForTwo.

The Spark arrives in three trim levels and at a starting MSRP of $12,995, including destination.

Naturally, buyers will have to spend a little more to get some of the vehicle’s neato tech features. Spark 1LT, the mid-level offering at $14,495, includes a 7 inch color touch radio, MyLink, Bluetooth, steering wheel controls, USB port, and Sirius XM Radio.

But for those who value style and substance, the Spark 2LT is the way to go. For $15,795, the chart topping model includes everything from the 1LT, but also 15 inch alloy wheels, fog lamps, an exterior appearance package, and fancy-schmancy leatherette heated seats.

The base model is the way to go for true penny savers but, if you’re also looking to enjoy driving from point A to B, then Chevrolet’s MyLink seems like a necessity. MyLink incorporates Pandora internet radio, Sticher Smart apps, and GogoLink – the smartphone app which offers navigation with live traffic streaming.

“With the Spark Chevrolet has the opportunity to connect with a new generation of car buyers who expect more from every product they purchase,” said Chris Perry, vice president of Chevrolet Global Marketing. “So we wanted to make the process of choosing a Spark as simple as possible by reducing the number of stand-alone options and providing more standing content to each trim level at a competitive price.”

Let’s hope that city dwelling, mini car consumers are excited by colors like Salsa, Jalapeño, Denim, Lemonade, and Techno Pink. Chevy is hoping to outsell other market mini cars which had a bit of a slow start in recent years. Perhaps more vibrant colors, attractive pricing, and a vehicle that has more passenger/cargo room will be enough to capture sales from competitors. Sales sensation or not, Chevy’s incoming Spark is a much needed addition to the automaker’s lineup and we can’t help but smile each time we see one. Hurray for affordability.

Source : GM Media