Oct 18, 2012
Chris Weiss

Cadillac Will Begin Production on ELR Hybrid Next Year

GM announced plans to develop the Cadillac ELR, essentially an upgraded luxury version of the Chevy Volt, last summer. This week, it provided an update, stating that it is investing $35 million into its Detroit-Hamtramck plant for ELR production to begin in late 2013.

The Detroit-Hamtramck plant is already GM’s base camp for electric-based vehicles like the Chevy Volt and Opel Ampera, so it’s not surprising that it is being prepped for the ELR.

The ELR will be based on the Volt’s series hybrid powertrain, though specifications are likely to differ from the current Volt. It will use a lithium-ion battery, electric drive motor and four-cylinder engine-generator. The battery-powered electric motor will provide primary propulsion, with the engine-generator kicking in when the battery is depleted.

In terms of styling, the two-door ELR will be influenced by the Converj concept that Cadillac introduced in 2009 (pictured). GM says that the ELR will “advance the design theme” of the Converj.

“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” GM North America President Mark Reuss said in a keynote address at the SAE Convergence Conference in Detroit. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”